The Changing Real Estate Market

The real estate market is far different than it was several years ago as the Internet has changed the way real estate is sold today. It used to be that people used newspaper ads and open houses to find homes.

Today, web connected consumers are using the Internet. Most homebuyers don't shop for homes advertised in the newspaper any longer and open houses seem to pull more "looky loos" than qualified buyers. It's been reported that more than 80% of people looking for a home start their home search on the Internet.

Showing properties remains the primary way of selling a property, and Realtors now have a new way to show properties to their prospects with another powerful Internet communication tool. The Virtual Open House replaces the one-way communication with your prospects with two-way live interaction between the Realtor and their prospect. It may require a little extra work, but well worth it. You want to get your listings on the buyers "short list" of homes to visit in person.